![]() ![]() At the moment our broiler to country chicken ratio is 80:20. If one gets the real taste of country chicken, it would be hard for them to go back to eating the broiler bird, especially in an Indian curry. “When we listed it on our menu, we ran out of stock within no time. ![]() He adds that during lockdown, the brand saw a steady rise in requests for country chicken. Our orders these days are specific customers ask for smaller birds (that means it is not overfed artificially).” Consumers are more aware and prefer to have meats that are naturally-fed, reared or grown. According to Chef Joe Manavalan, founder of Licious, an online meat and seafood delivery service that has its presence in nine cities in India including Bengaluru, Hyderabad, Mumbai, Pune and Chennai, “Country chicken is the future.
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